If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.

I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.

There is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.

Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.

If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.

My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.

Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.

If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up.

What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it.

Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business.

In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast.

She brings an incredibly nuanced, well-rounded, and helpful perspective to chronic pain that I can’t wait to share with all of you.

Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.

Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.

Your favorite episodes of The Irresistible Marketing Pod of 2023. Y’all were really into mindset, shame-busting, & delicious audacity this year!

Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

7 uncomfortable lessons I had to learn before a major business glow-up. If you're an entrepreneur who struggles with people-pleasing and codependency, you’re definitely going to want to read this one.