The Brand Storytelling Package
Know Exactly What To Say To Sell
Feel like you’re always at a loss for words when it comes to marketing?
🙃 Do you feel icky when you’re explaining what you have to offer?
🙃 Are you terrified of being “pushy” when it comes to sales?
🙃 Does something always feel off when your try to bring on VAs, copywriters, designers, social media managers, etc. to help with your marketing but you don’t know what to tell them to fix it?
Then you need the Brand Storytelling Package, my friend.
Never be at a loss for words again.
With the Brand Storytelling Package, we will distill your most powerful messaging ever. At the end of this project, you’ll know exactly how to tell your brand’s story in a way that will get them to pay to hear more.
What You Get
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High-Impact Strategy Session
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Messaging Framework
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Integration Call
High-Impact Strategy Session
The project kicks off when you schedule your high-impact, 90-minute Brand Storytelling Strategy Session with me. Your only homework is to send me your existing brand guides, messaging docs, and marketing channels so I can really get to know your brand before we even get on the call. Oh yes, we’re hitting the ground running and making use of every single second. There’s no fluff in this package!
About a week before our Brand Storytelling Strategy Session, I’ll send you a list of the topics we will cover so that you have some time to mull it over beforehand. If you don’t know how to answer, haven’t made a decision yet, or get stressed out thinking about it- that’s OK. We’ll work it out during our strategy session. This is your time to get messy, throw spaghetti at the wall- or, rather, at me- then go do your thing while I take it from there and turn the mess- no matter how messy it is- into a messaging masterpiece.
Messaging Framework
Roughly a week after our strategy session, I will return a Brand Messaging Framework to you and your team. This is basically the just-add-water version of your brand.It will give you the exact wording to:
🔥 Introduce people to your brand with a BANG
🔥 Effortlessly sell your offers
🔥 Explain the incredible transformation folks are in for when they make the very wise decision to invest in working with you/buying your product
🔥 Answer FAQs before they ever even have to ask
🔥 Set you so far apart you have no competition
🔥 Soothe fears & resolve doubts, clearing the way for lifelong loyalty to your brand
Not only that, your messaging framework crystallizes your vision for your brand including:
🎨 Mission & vision
🎨 A clear profile of your best-fit, most aligned, most take-my-money-right-now customers
🎨 Brand personality
🎨 Voice & tone
🎨 Brand style guides
🎨 Visual aesthetic: photography, videography, art guidelines
Why you’ll LOVE your Messaging Framework
💘 I’ll produce up to 3 versions of it to make sure it’s hitting, you adore it, and it’s something you’ll actually use for years to come.
💘 You can pull language from it for your sales pages, content marketing, ad copy, & press releases. You’ll never be starting at Square 1 again for any of your marketing.
💘 It’ll keep your team working toward a cohesive, powerful brand presence. No more piecemeal marketing.
💘 It’s been known to cut onboarding time down by more than half. Save yourself HOURS of training, revisions, and uncomfortable “I still hate it” conversations with VAs, copywriters, social media managers, designers, etc.
💘 It can evolve with your brand. You will want to periodically revisit and update it, but this is a powerful practice in itself as it will bring you and your team clarity on how your brand has grown and help your marketing to keep pace with those changes.
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"Every day I ask myself, "Why did I wait so long to hire M. Isa Messaging?" I've struggled to be consistent with my marketing since I opened my business. I showed up when I could, but often I found myself struggling with ideas or getting overwhelmed at showing up after a day full of serving clients. I often ended up ghosting my business or teetering on the edge of burnout trying to do and be all the things. Working with my clients lights me up and getting bogged down on learning marketing took me away from doing my real work. I knew I needed to be showing up in my marketing more consistently. I had a lot of evidence that I wasn't going to be able to do that on my own. Hiring M.Isa Messaging to handle my marketing for me fired me up! Every time we have a content call I am completely inspired. She nurtures my magick so I can stay focused on being all in on the things that need my full attention. I feel so held and taken care of. I love all that we've co-created."
Mica Winegarden, The Burnout Fairy
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"As a coach, I pride myself in my client's results - but I often feel like I'm "the best kept secret", because actually putting what I do into words for marketing tends to well, paralyze me! Enter, Isa! Being able to sit down with her, hash things out, and have her so beautifully articulate my work in a way that I'm not sure I'd ever be able to do was absolutely game changing. I've referenced my "Brand's Story" document she put together SO many times. Times where I would have spent*days* agonizing over a simple landing page have become practically plug & play. And it's been incredibly helpful to hand off to VA's and the like so they can get to know me & my brand without me fumbling over my own words to express it. If you know you have something of value, and can't quite get the words to articulate it - Isa is absolutely the one to talk to!:
Dr. Andrea Moore, Chronic Pain Coach
Integration Call
To close out the project, you get a 60-minute session with me so that I can help you sort out your process for implementing the Messaging Framework moving forward. I’m there to answer all your questions and prioritize next steps so that you can maximize the impact of your messaging upgrade.
You Are Going To Save Sooooo Much Money… And Time… And Effort… And Morale
What a Clear Brand Identity & Vision Gives You
💎The confidence to talk up your brand & offers at every opportunity
💎A headstart at content creation. You never have to start with a blank page or screen again
💎Powerful, efficient marketing that builds off each element to achieve fast results
💎An empowered team who knows how to please you and produce great, on-brand content
💎A document that practically trains your team for you
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“I loved my marketing call with Isa!! Within 5 minutes of me sharing about my business and what I do, she had concrete ideas on how to help me clarify my messaging and strategize a marketing plan. I can't believe how much this call helped me. Can't wait to work with Isa again in the future, thanks so much Isa!!” New List Item
Morgan Wright, Mew Photo Video owner
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“I had an hour session with Isa and by the end, she had given me an whole new outlook on my business and my approach to marketing. I had been holding back out of fear of sounding disingenuous (because that is my greatest of fears) and instead, she redirected me, reminded me of my intentions and then she helped me find my voice. I could not recommend her more. Thank you, Isa.”
Kara Markovich, Sound Therapist
Stop Wasting Money on Marketing Projects
I wish everyone would invest in a marketing framework.
Why? Because I’ve seen companies - even small ones - waste tens of thousands of dollars on major marketing projects because they didn’t have a clear vision, and thus, no clear way to communicate or give direction.
💸 If you want a website…
💸 If you are investing tons of time in content marketing via social media, email, a blog, a podcast, Substack, etc…
💸 If you want to run ads…
💸 If you’re paying contractors, employees, or VAs to help you with your marketing…
You NEED a clear brand vision and a clear messaging strategy or you might as well be flushing money down the toilet.
Because without that clarity that The Brand Storytelling Package gives you, you have know way of knowing:
🙃 What pages your website needs
🙃 What questions your marketing needs to answer
🙃 How to ensure ideal customers know you’re talking to THEM
🙃 The voice, tone, content, and channels that will get your ideal customers to sit up and take notice
🙃 The benefits you need to highlight prominently
🙃 How to target your ads
🙃 What direction to give folks supporting your marketing efforts
Without a clear brand vision, you stand to lose oodles of money on:
🙃Endless revisions
🙃Marketing assets you’re never satisfied with & don’t use
🙃Blowing it up and starting over… again
🙃Trying another template, another coach, another hire without understanding what went wrong with the last one
🙃High turnover and having to continually rehire for marketing support
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"I walked away with great, easy, uplifting tips and tricks for my messaging. This is SO worth it!"
Lauren Peterson, Body Lorax
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“Isa's marketing services have been what I needed for so long. As a BIPOC creative with a host of personal 'issues' surrounding marketing and branding, I greatly appreciate the compassion, empathy, support, AND creativity she's provided. She's worth her weight in gold.”
Carol Thuy Bui, Star Matriarch
Cut Onboarding Time
In Half AT LEAST
Imagine instead of spending endless hours on training and revisions, you could just hand your employees and contractors your Messaging Framework and they’ll get your brand and what you’re going for?
💰 What if you only had to look at marketing assets once instead of 3+ times?
💰 What if your assistants could actually take work of your plate?
💰 What if you could spend less than half the time you usually spend on onboarding?
With this benefit alone, the Brand Storytelling Package more than pays for itself.
Stop Selling
Yourself Short
If you struggle to find a way to explain the “transformation” your customers stand to gain from working with you without sounding disingenuous, you need this Brand Storytelling Package.
Help take your most aligned customers to the furthest edge of what they scarcely dare hope for… from your marketing alone. And just for that, they’ll be eager to pay you to hear more. Because the mere fact of encountering your marketing gifted them with hope they didn’t have before.
And you’ll be able to sell that transformation with your whole chest. Why? Because we’ll base it on what you’ve already achieved. Clear-eyed. With none of the self-doubt that’s been diluting your messaging so far.
Stop Being a “Best Kept Secret”
You’re so much more than a wallflower. I’m going to help you claim center stage. It’s just what happens when you own how powerful your brand story actually is.
Because when you love your brand story, you can’t wait to share it. Which means- you show up more in your marketing. This means your aligned customers have more of a chance to establish know, like, and trust with your brand. Which makes sales go up. And your following. And your accolades.
Ready for your close-up? The world’s been waiting for your debut. Time to grab the mic and the crown.
Pricing
$3,333
Payment Plan Options
3 payments of $1,111
6 payments of $555.50
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"Isa, the CEO of M.Isa Messaging, LLC came and gave a workshop to my clients on Marketing for Small Business Owners & Entrepreneurs. She was so well prepared, clear, informative, and entertaining. Each business owner on the call came a way with a ton of information. I've had so many guest experts come speak in my program, and I've attended many other classes on Marketing. Isa is by far one of the best instructors I've encountered on the subject matter. Highly recommended.”
Cera Byer, Intuitive Edge Coaching, LLC
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"In my one-on-one consult with Isa in the Marketing Confidence Cheerleading session we had together, I felt nurtured through her approach of meeting me where I am in my business. We talked through the hang ups I have with my marketing and I left feeling full permission to approach my marketing in my own unique way. Isa helped me to flesh out the benefits of the work I do, which inspires me to share it."
Heather Hornung, High Vibe Heather
Questions?
You’re welcome to book an optional discovery call to see if The Brand Storytelling Package is right for your business.
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“Isa... not only provided strategies that helped me sell my course successfully, but she also gave me great advice on how to take care of myself leading up to the launch. I have a tendency to overwork myself, and Isa provided valuable advice to help me think about my commitments realistically and know my own value. Isa was also wonderful at answering any and all of my questions as I worked on my course structure and advertising, and I was so impressed with the 90 days of content ideas she provided for me! If you're looking for someone to boost your marketing, I definitely recommend Isa!”
Saro Lynch, Singer & Folk Song Historian
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"...You talk with someone like Isa and it's like you’re wrapping yourself with a warm blanket that just came out of the dryer, something so comforting and soothing as you transition into your next state of mind... If you find yourself lost in the dark, look to Isa to find you where you are and help guide you into your expansion, warm love, and self-confidence."
Arthur Robinson, The Librarian Contrarian
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“Isa was fantastic to work with. She made it easy to communicate my needs and created a clearly constructed and easy to follow marketing plan to promote my artwork that fit my brand. Her insight helped me create a better, faster website that clearly communicates my offerings. Highly recommended to anyone who’s creative enterprises need a push in the right direction. I look forward to working with her again.”
Marco Serido, Artist
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"Working with Isa means enjoying the experience of having your business seen clearly by someone else - such a relief! She helped me see how much material I ALREADY had to market with and that I didn't need to endlessly create new content, such a gift!"
Selomé Samuel, Net Positive Coaching
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"Isa was supposedly having an “off” day when we did our appointment — but she still managed to awesomely, beautifully weave together all the different threads of my various creative and vocational visions into one unified tapestry. I already knew that Isa was a brilliant and beautiful soul …. but her ability to assertively *and optimistically* insist on MORE for me — and then to even show me exactly how, and why, everything I do and want to do actually does fit together perfectly? I must say, that wildly exceeded my expectations✨ Isa is the real deal 💯❤️🔥💯"
Dr. Kat Simpson, Book Doctor
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I did Isa’s Season of Support (and some other offerings) and felt very supported, encouraged, and inspired. I came out with some very clear language I can use to offer my magic to the world! I recommend Isa to all my small biz friends!
Lauren Peterson, Body Lorax
