SQUAD

You don’t need to heal your entire childhood as a prerequisite for making money. You can be depressed and rake in the sales. You can be anxious and attract dream, aligned clients.

The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach.

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.

Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.

Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.

If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up.

What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it.

Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business.

In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast.

She brings an incredibly nuanced, well-rounded, and helpful perspective to chronic pain that I can’t wait to share with all of you.

Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.

The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why.

Imposter syndrome sucks. But have I got a hilarious way to combat it for you. Writer Ellee Thalheimer shares how she taps into her “inner Chad” to boost her confidence in situations where she feels like an outsider.

Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.

Listen in on this real-life Marketing Confidence Cheerleading Session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work.

The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.

Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.

Your favorite episodes of The Irresistible Marketing Pod of 2023. Y’all were really into mindset, shame-busting, & delicious audacity this year!

Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

7 uncomfortable lessons I had to learn before a major business glow-up. If you're an entrepreneur who struggles with people-pleasing and codependency, you’re definitely going to want to read this one.

If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.

A lot of the people you could help haven’t identified the problem yet, let alone the solution. The job of marketing is to connect the dots for them.

For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.

Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.

“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear.

A bad review isn’t the end of the world. Here’s how to turn a bad review into really good marketing. 😈 That’s the subject of this real-life Marketing Confidence Cheerleading 🌻 session with Burlesque Star & owner of Soul On Fire Dance, Ginger Fatale.

YOU are the “value add.”

Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.

Massive thank you to Arthur Robinson, The Librarian Contrarian for sharing this part of your journey with us.

“The value of work” is always- and has always been- subjective. And you are your own most important subject. Here are 2 simple questions to help solopreneurs know when it’s time to raise their prices.

If you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start.

Giving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.

Simple offers are so much easier to market, sell, & deliver.

Just because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.

I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.

But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.