When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.

Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.

Here’s the real real behind what it takes to be emotionally prepared to raise your prices, sell out your offer, juggle more people wanting more from you, more eyes on you, etc. All those things we say we want- but might be secretly afraid of. (And accidentally blocking.)

Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.

In this episode of The Irresistible Marketing Pod, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly.

It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered.

So, is your coach empowering you or relegating you to permanent follower status? Let’s get into it.

Wrong question. Right question: why are you afraid of selling?

Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients.

That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts.

Is your inner circle more Dream Killer or Dream Bringer?

Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster.

Most experts estimate 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general?

Here’s why getting help now is the financially responsible move.

Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is.

Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years?

If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.

The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone.

You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could go watch.

But something keeps happening between knowing what to do and actually doing it.

Here’s why more information isn’t the answer- and what actually is.

You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.

It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.

And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all one.

We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair.

But when you look at the businesses of those you admire, there is one thing it is helpful to compare.

Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.

The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth.

You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price.

Here’s the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.

Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.

Hold up, there is a fun (& lucrative) side to LinkedIn! But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.

In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches & creatives can master personality-packed LinkedIn posting to draw in organic leads.  And no, you don’t have to post any memes or inspirational quotes.

In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.

Your favorite episodes of The Irresistible Marketing Pod of 2024. Y’all wanted to infuse business with a lil magic this year! We really got into how to get the vibes right to get the money, clients, following, and success we crave.

Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,

I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.

Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz here’s what that would mean for the world.

Slow your roll, babe. You’re skipping some steps before you can KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.

When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.

Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients to finally stop underpricing.

My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.

Appealing to everyone at once is a skill exactly 0 people have mastered.

But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.

Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.

Here's what it looks like to get really specific about your ideal customer and where they are at upon first encountering your marketing.

The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.