What's Working Week
April 15-19th, 2024
It’s time to tackle the marketing metrics that matter! 2024 is our year to get those big big sales and grow our followings with aligned baddies who love what we have to say. So, let’s crunch the numbers and make them werk for us.
BUT. I want to save you from making the numbers mean something they don’t
We’re Making Marketing Analytics Accessible AF
I’m gonna teach you how to put the numbers in context, find benchmarks that will actually give you useful information, and what to do if you’re falling a bit short.
(Hint: it’s NOT to assume everyone hates you and thinks your prices are outlandish.)
In these interactive workshops, I’ll help you figure out exactly which reports to pull, what benchmarks to use, and what to do with the information to make your most effective marketing ever.
We’re going to make sense of YOUR numbers so you know exactly what to do next.
You’re not just going to sit there and look at slides. You’ll have a chance to pull and reflect on your actual data and ask me questions about any and everything marketing.
Your Humble Guide
In me, you get a double whammy. I am at once your:
🦄 Expert Marketing Director: I’ve spent the last decade helping businesses of all sizes upgrade their marketing and their money. Because when your marketing is good, your sales are good too.
🦄 Marketing Confidence Cheerleader: Putting your work out there on the world stage is a vulnerable and courageous act. That’s why marketing is bound to bring up some big feelings and is prone to trigger old wounds around worthiness, rejection, and abandonment. Sometimes we all need some support and some hype to get our confidence back. If you need that during these sessions, I gotchu.
What’s Working Week Workshops
Each day we’ll focus on a different marketing channel. Sign up for specific workshop days or save with a full-week pass. (Friday is only available for folks with a full-week pass.)
All workshops are live on Zoom + replay sent after. So you can use them as a reference when evaluating your marketing effectiveness for years to come!
Day 1: Quality Qual
Your most important dataset is your actual customers. Today we’ll cover how to get, track, and use customer feedback to shape your marketing.
9:30-10:30 am PST Monday, April 15, 2024
Day 2: Email Excellence
Open rates, conversion rates, benchmarks, best practices, oh my! Today we’re using your email marketing data to turn your newsletter into a lean, mean, selling machine.
9:30-10:30 am PST Tuesday, April 16, 2024
Day 3: Website Wizardry
What does your traffic tell you about your channels? How good are your sales pages? Plus usability issues to check for, best practices, and how the hell do you turn up in search & more.
9:30-10:30 am PST Wednesday, April 17, 2024
Day 4: Social Media Sensation
What engagement rates are we aiming for? How to identify top-performing content, how to be more findable, what to do more of & less of, and more.
9:30-10:30 am PST Thursday, April 18, 2024
Day 5: Integration
How do we turn what we learned into gold? Today, we’ll identify & prioritize insights from our analytics and turn them into action steps. We’ll also have an extended Q & A today to answer all your burning questions. This class is only available for full week pass holders.
9:30-10:30 am PST Friday, April 19, 2024
Questions?
Let’s chat! Email me at isa@misamessaging.com
In the meantime…
The Irresistible Marketing Pod is free to listen wherever you get your podcasts.