How To Stop a Business Doom Spiral

-with Tiffany Cheung, The Business Witch

Listen on the embedded player below or subscribe to The Irresistible Marketing Pod wherever you get your podcasts.

Honestly, it’s been a rough start to 2024 for me. I have never had more consecutive business/money gloom and doom spirals before.


Because rough negative self-talk is usually responsible for my spiraling, I find podcasts to be a good antidote because listening to the right one with a helpful reframe can snap me right out of it.


My absolute favorite one to listen to when I’m in this state is The Social Reset by Tiffany Cheung, hero to business witches everywhere. So, in a particularly courageous moment, I emailed her to tell her just that and see if she might come on my podcast to help my audience know what to do when they’re in a Tower moment.


Graciously, she agreed. She wowed me with her mic drops this episode, including:


🥭Why you don’t have to be happy or “high vibe” to sell

🥭Not giving yourself time to feel the grief, disappointment, & fear is usually not the move
🥭Why your energetics can attract or repel customers before you ever even say a word

🥭Why you have to bring your body on board to walk the talk of the results you’re trying to sell

🥭Your most powerfully magnetic messaging for your people is always ALSO going to powerfully repel the wrong people- and how to be OK with that
🥭How powerful it is to allow others to witness you working through and releasing your shame- and how it gives them permission to release shame they might not even realize they were carrying
🥭How powerful it is to find sisterhood & community that will embrace exactly the qualities that you were once shamed for

The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around.

🍓 *vulnerable share* How I Turned a Failing Mastermind Launch Around {Mastermind Re-Launch Lessons}

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Isa Gautschi

Marketing Confidence Cheerleader for small business baddies in the fields of health, wellness, the creative arts, and marketing/branding/advertising/creative.

https://misamessaging.com
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