Irresistible Marketing Blog
Hardcore Hooks
Hard truth: small talk has no place in marketing. You’re going to have to accept that you need a hook and that crafting a good one takes effort and practice.
Why You Keep Getting The Same Feedback
When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.
Did You Factor in FUN?
Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.
Emotionally Preparing To Grow Your Business
Here’s the real real behind what it takes to be emotionally prepared to raise your prices, sell out your offer, juggle more people wanting more from you, more eyes on you, etc. All those things we say we want- but might be secretly afraid of. (And accidentally blocking.)
Marketing As Resistance
Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.