Irresistible Marketing Blog
How To Convey Expertise with Shaté Hayes
If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.
In this episode of The Irresistible Marketing Pod, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.
How To Vanquish Salesyness From Your Marketing
Wrong question. Right question: why are you afraid of selling?
A Case of the Bad Ads
My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
How To Explain VALUE
If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.
I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
Stop Skipping Stating The Obvious In Your Messaging
Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.