Irresistible Marketing Blog
Stop Skipping Stating The Obvious In Your Messaging
Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.
The Challenge of Simplicity
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
Violent Confirmations
Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.
How To Stop a Business Doom Spiral
Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.
How To Build a Magical Membership
Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.