Irresistible Marketing Blog

Marketing As Resistance
Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.

How To Convey Expertise with Shaté Hayes
If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.
In this episode of The Irresistible Marketing Pod, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.

How To Vanquish Salesyness From Your Marketing
Wrong question. Right question: why are you afraid of selling?

How To Create Ethical Urgency Through Messaging Alone
Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.

How to *Actually* Get Business from LinkedIn
Hold up, there is a fun (& lucrative) side to LinkedIn! But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.
In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches & creatives can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes.