Irresistible Marketing Blog
2 Years In: a (Business) Survival Story
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
A Love Letter to Debt
If debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue. Here are some thoughts that have helped me release my shame around debt.
Stop! Back Away from the Grind
Irresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day. Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable. Joining me today to discuss how to build appropriate rest into our approach to marketing & business, is The Burnout Fairy herself, Mica Winegarden.
You ARE The Niche
No need to fit into a niche when you ARE the niche. Who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? Listen to the Irresistible Marketing Pod wherever you get your podcasts for some major inspiration and validation.
What is Marketing Confidence Cheerleading?
You don’t have a strategy problem. You have a belief problem. Once you fix the belief, marketing is easy peasy.