If you needed $5,000 by Tuesday... What would you do?

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If you really had to make a few thousand dollars by Tuesday or else... would you know what to do?

The Money Panic Response vs. The Grounded, Confident CEO Response

Would your first thought be to try to get your old job back at a pay cut, start DoorDashing, take out another loan or credit card, or beg your sister *again* to spot you?

Or would you know *exactly* what offer to run a special on, where you'd market it, how you'd message it, get inspired for 7 reels, 7 carousels, and have ideas for 18 people to DM because they'd be a perfect fit?

Would you be tempted to panic work all night every night til it got sorted out, or would you trust the marketing you made to do its thing? Would you make sure you were fed, rested, and properly exercised and socialized despite the scare?

Would you know which sources of support would help you to do what you need to do and which would feed your anxiety, fear, and doubt?

Would you be telling yourself the story that you're f(*#!d and you better start preparing for the worst case scenario? Or would you allow yourself to believe it will work out without having to know exactly how?

You choose via how you invest your energy, action, and attention.

I know which version of myself I want to be in a situation like this. And I know that knowing how to quickly throw together a launch has gotten me out of more than one tight spot and given me an incredible body of evidence that I can handle hard things and trust myself in the leadership of my own business, my own finances, my own life. I don't have to wait on anyone to "give" me money, because I can go make it. Practically out of thin air.

I can't think of a more valuable skill set to have in the year of our AI Overlords 2026.

That’s exactly what I’m going to teach you how to do in Launch Lab 🎉. Starting April 6th, we’ll be building out a launch together- and probably getting paid to do it, because we’ll start selling from the very first class- even before we have the backend of the offer finished.

April could be your highest cash month to date. April can be the month you prove to yourself you have a viable business. April could be the month you stop panicking about looming layoffs because your backup plan starts paying you more than your day job.

Getting support even when you’re scared about money.

Now if you’re thinking, “I know I need help with my business. But if I’m already stressed about my financial future- why would I even consider spending money right now?”Ask yourself if what’s true for me is true for you too.

When it comes to marketing, I know the No. 1 hindrance for whether or not I show up effectively or even at all is my mental health. If I descend far enough into my money fears, I panic, I freeze, and I don’t do the things that will make me the money I’m so worried about in the first place.I know if I’m in the headspace of, “I’m screwed. People never show up for me, they always let me down. Things have been so hard, they’ll always be this hard. I can’t even imagine a better future”- my marketing becomes less of an enticing invitation that people will take me up on and much more a self-fulfilling prophecy of disappointment and doom.

This is why spending the money to get you adequate support is worth it, even when you’re scared about money. This is why when I have a big goal for my business, when I need money right now or else, the *first* thing I do is invest in the support I need to make it possible for me to show up in my marketing as my best possible self.

If you haven’t been able to successfully do the following things on your own, you *need* to invest in support or things are extremely unlikely to change:

🏔️Market even on a bad day

🏔️Trust customers are coming even when they haven’t yet

🏔️Feel confident in your pricing and that people will be happy to pay it

🏔️Maintain your belief in your business when engagement and/or sales drop

🏔️Handle trolls or negative feedback without shutting down and disappearing from your marketing

🏔️Market all the way to the end of a launch with the same enthusiasm even if you haven’t seen the sales you want to see yet

🏔️Treat marketing like a fun art project rather than heinous drudgery

🏔️Learn from launches that didn’t go the way you wanted rather than collapsing into a failure story

Does that sound like you during your last launch that flopped?If not, the thing that is going to make it different this time is getting yourself resourced. The accountability you need to show up effectively and consistently in your marketing. The mentorship to get you powerful, welcoming messaging rather than messaging that reeks of self-doubt. And to hone the pricing and scope so you’re getting handsomely paid without overworking. The coaching to put setbacks into perspective and extract valuable information to help you profitably pivot rather than slipping into negative self-talk that feeds your depression goblins until you ghost on your launch. The community to celebrate your wins so that you *have* to acknowledge them.

That’s what you get with Launch Lab 🎉. If you join now, you can start getting help honing your offer and pricing immediately. You could change your financial reality so much faster than you think. See you in there.