Irresistible Marketing Blog

5 Reasons To Take Marketing Best Practices With a Grain of Salt
Marketing minus innovation is always a step behind. The case for doing your own thing vs. marketing best practices- at least every once in a while.

Do Your Messaging Framework Before Your Website
Website launches should not drag on for months and months. Starting with a messaging framework can save you a lot of time, money, and heartache.

The Importance of Hope In Marketing
Hope is a powerful marketing tool- one that is often misunderstood and misused. Marketing does have a well-earned bad rap for selling false hopes. Let’s discuss some tactics to avoid, and some more, well, hopeful ones.

Marketing Strategy: Don’t Be All Method & No Madness
Habits are comfortable, but not necessarily safe. Especially when it comes to marketing. If you aren’t regularly experimenting with your marketing, your routine could be running you into a rut.

Shining Vs. Bragging: Marketing Through The Self Doubt
Anxiety & imposter syndrome getting in the way of marketing your business or art? Here are some tools to get your messaging to shine rather than boast.