Irresistible Marketing Blog
That One Time I Mistook a Panic Attack for a Crush
So many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. But as an entrepreneur or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity.
Offer LESS
Giving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.
Simple offers are so much easier to market, sell, & deliver.
Want Repeat Sales?
Just because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.
2 Years In: a (Business) Survival Story
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
A Love Letter to Debt
If debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue. Here are some thoughts that have helped me release my shame around debt.