Irresistible Marketing Blog
Lessons from NOT Selling Early Bird
A real-life example of how to take what’s useful & leave the rest in the aftermath of a marketing disappointment.
What’s My Special Sauce?
You don’t have to worry about the competition. Yes, I know it’s crowded out there. Yes, I’m confident there is room for you. Do you need to stand out? Yes. But most people go about it all wrong. And it all comes down to the questions you’re asking.
“Professionalism” Is Killing Your Marketing
Empowered marketing will serve your small business sooo much better than trying to conform to “professionalism.”
Messaging Strategy: 6 Ways To Make Beginners Feel Welcome
Being a beginner is vulnerable. If you want more beginners to trust you enough to become clients, your messaging is going to have to make an extra effort to make them feel welcome.
Parent Not Approved: Fun With Negative Reviews
You know that saying, “one man’s trash is another man’s treasure?” You can use that wisdom to turn a bad review into good marketing.