Irresistible Marketing Blog
Your Marketing Needs to Hold The Vision For Your People
The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.
How To Choose Your Brand Colors
Colors are such a fast way to communicate emotion. On this episode of The Irresistible Marketing Pod, Designer Pam Partington takes us through color theory, empowering you to make intentional and clever decisions about your brand colors.
Inclusivity Beyond Rainbow Capitalism
How businesses can show- not just tell- queer & trans folks that they’re welcome. Joining me for this discussion is licensed therapist Renae Johnson, who is the founder of Open Space Therapy Collective, a hub for queer & trans mental health based in California.
Your Favorite Blog Posts of 2022
Our most irresistible blog posts of 2022. Give em a read to bless your marketing.
Permission to Be Sexy in Marketing
How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can! Cera Byer & I talk all about it on the latest episode of The Irresistible Marketing Pod.