Irresistible Marketing Blog
Cheerleading Sesh: Your Presence Adds Value
YOU are the “value add.”
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
Massive thank you to Arthur Robinson, The Librarian Contrarian for sharing this part of your journey with us.
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
2 Years In: a (Business) Survival Story
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
You ARE The Niche
No need to fit into a niche when you ARE the niche. Who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? Listen to the Irresistible Marketing Pod wherever you get your podcasts for some major inspiration and validation.
The Safe Choice Is Not The Safe Choice
Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.