Irresistible Marketing Blog

How To Build a Magical Membership
Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.

Customers Aren’t “Giving” You Money
The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why.

Cheerleading Sesh: Owning Your Big Vision - with Dr. Kat, Book Doctor
Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.
Listen in on this real-life Marketing Confidence Cheerleading Session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work.

Your Favorite Podcast Episodes of 2023
Your favorite episodes of The Irresistible Marketing Pod of 2023. Y’all were really into mindset, shame-busting, & delicious audacity this year!

How Much Money Is Marketing Confusion Costing Your Business?
Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.