Irresistible Marketing Blog

Anxious People Are Creative People
If you’re anxious about marketing, it’s actually a good sign. When you have the tools to alchemize anxiety into creativity, your marketing will be unstoppably irresistible.

Your Favorite Blog Posts of 2022
Our most irresistible blog posts of 2022. Give em a read to bless your marketing.

Permission to Be Sexy in Marketing
How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can! Cera Byer & I talk all about it on the latest episode of The Irresistible Marketing Pod.

What’s My Special Sauce?
You don’t have to worry about the competition. Yes, I know it’s crowded out there. Yes, I’m confident there is room for you. Do you need to stand out? Yes. But most people go about it all wrong. And it all comes down to the questions you’re asking.

Learning to Love Trial & Error in Marketing
Expecting perfection and instant results dooms your marketing strategy from the start. Here’s why learning to love trial & error is a much more effective and fun marketing strategy for small businesses.