Irresistible Marketing Blog

How Much of Your Personal Story Should You Share in Your Small Business Marketing?
Your personal story is powerful, but when it comes to small business marketing, how do you know whether it’s good branding or TMI? Here are some guidelines.

Marketing Failure? Here’s What To Do With It
Changing your mindset about failure will make you a much better (& happier) marketer. Here’s how & why.

6 Reasons Why Rest Needs To Be Part of Your Marketing Strategy
Content is King and Dictator. The Rest Revolution is coming for content marketing. It’s high time you factored rest into your marketing strategy.

5 Reasons To Take Marketing Best Practices With a Grain of Salt
Marketing minus innovation is always a step behind. The case for doing your own thing vs. marketing best practices- at least every once in a while.

Content Creation Idea: Respond To Doubt
Doubts are actually great fuel for content creation- because passion makes for great content. You know you’ve fantasized about what you’d say to naysayers if you could have a do-over. Here’s your do-over.