Irresistible Marketing Blog

Cheerleading Sesh: Owning Your Big Vision - with Dr. Kat, Book Doctor
Step 1: admit your big vision to yourself. Step 2: articulate it. All the nitty-gritty details. Map it out. Step 3: share it with the world. Give other people the opportunity to buy into your big vision.
Listen in on this real-life Marketing Confidence Cheerleading Session with Dr. Kat, Book Doctor as we game plan her true, big, audacious, beautiful vision for her work.

How Personal Life Relationships Affect Your Biz & Your Bag
The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.

Your Favorite Podcast Episodes of 2023
Your favorite episodes of The Irresistible Marketing Pod of 2023. Y’all were really into mindset, shame-busting, & delicious audacity this year!

How Much Money Is Marketing Confusion Costing Your Business?
Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.

The Discomfort of The Uplevel
7 uncomfortable lessons I had to learn before a major business glow-up. If you're an entrepreneur who struggles with people-pleasing and codependency, you’re definitely going to want to read this one.