Irresistible Marketing Blog

Cheerleading Sesh: How To Explain The Value of Your Work
Marketing doesn’t require manipulation. In fact, in can be entirely based on consent. All you have to do is tell the truth. About the limitations of your work, yes, but also about what is possible for people when they opt in.

The Terror of Things Going Too WELL
“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear.

Cheerleading Sesh: What Would Ginger Fatale Do?
A bad review isn’t the end of the world. Here’s how to turn a bad review into really good marketing. 😈 That’s the subject of this real-life Marketing Confidence Cheerleading 🌻 session with Burlesque Star & owner of Soul On Fire Dance, Ginger Fatale.

Cheerleading Sesh: Your Presence Adds Value
YOU are the “value add.”
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
Massive thank you to Arthur Robinson, The Librarian Contrarian for sharing this part of your journey with us.

How To Stop Underpricing
“The value of work” is always- and has always been- subjective. And you are your own most important subject. Here are 2 simple questions to help solopreneurs know when it’s time to raise their prices.