Irresistible Marketing Blog
“What Do They Have That I Don’t?”
We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair.
But when you look at the businesses of those you admire, there is one thing it is helpful to compare.
How To Create Ethical Urgency Through Messaging Alone
Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.
Better “What Ifs”
The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth.
What happens when you 10x your price?
You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price.
Here’s the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.
Avoiding Avoidance
Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.