Irresistible Marketing Blog
Chewy Sends Flowers to Customers Whose Pets Have Passed Away
Chewy sending bereaved pet owners flowers & pet portraits is a wonderful example of just how irresistible kindness can be for your marketing.
What’s My Special Sauce?
You don’t have to worry about the competition. Yes, I know it’s crowded out there. Yes, I’m confident there is room for you. Do you need to stand out? Yes. But most people go about it all wrong. And it all comes down to the questions you’re asking.
Learning to Love Trial & Error in Marketing
Expecting perfection and instant results dooms your marketing strategy from the start. Here’s why learning to love trial & error is a much more effective and fun marketing strategy for small businesses.
Triggered By Having to Market Your Business?
What really separates the entrepreneur who is leveling up from the entrepreneur who is bottoming out is the ability to handle discomfort and uncertainty in a healthy way. It starts with feeling safe in your body, so you can listen to the signals it’s sending you.
Marketing While Hangry? Don’t.
Marketing needs to convince your aligned customers that when they buy from you, they will be welcomed, taken care of, & supported. If you’re not even doing that for your own body, you’re not going to be very convincing! Normalize taking care of your body before your marketing.