Irresistible Marketing Blog
Your Favorite Blog Posts of 2022
Our most irresistible blog posts of 2022. Give em a read to bless your marketing.
Permission to Be Sexy in Marketing
How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can! Cera Byer & I talk all about it on the latest episode of The Irresistible Marketing Pod.
Lessons from NOT Selling Early Bird
A real-life example of how to take what’s useful & leave the rest in the aftermath of a marketing disappointment.
All The Cool Kids Were Fidget Spinning in 2017
Good marketing can make anything sell. A charming origin story with unlikely heroes certainly doesn’t hurt. A mental health benefit angle also doesn’t hurt- unless your claims are overblown. Because claims without proof make your offer less credible.
Signs You Need More Emotional Support to Do Right By Your Business
It’s nearly impossible to create irresistible marketing from an anxious, frightened, insecure, or doubtful headspace.
On the other hand, irresistible marketing comes from a place of exuberant invitation. Bubbling over with love for the offer that you know is going bring hope to whoever encounters it and heal, exhilarate, and dazzle whoever is wise enough to buy it.