Irresistible Marketing Blog

How To Be a Shameless Icon - with Star Matriarch
Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it. It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand- and an icon was born. It took shedding the shame to emerge in full ICON mode and fully unleash her creativity. Here’s how she did it.

Cheerleading Sesh: What Would Ginger Fatale Do?
A bad review isn’t the end of the world. Here’s how to turn a bad review into really good marketing. 😈 That’s the subject of this real-life Marketing Confidence Cheerleading 🌻 session with Burlesque Star & owner of Soul On Fire Dance, Ginger Fatale.

Cheerleading Sesh: Your Presence Adds Value
YOU are the “value add.”
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
Massive thank you to Arthur Robinson, The Librarian Contrarian for sharing this part of your journey with us.

How Much Should I Care About My CTR?
It matters, but not as much as you think it does. Here’s why.

How To Stop Underpricing
“The value of work” is always- and has always been- subjective. And you are your own most important subject. Here are 2 simple questions to help solopreneurs know when it’s time to raise their prices.