Irresistible Marketing Blog
The Gift on the Flip Side of Fear
Fear is a highlighter path to what we care about... And what if all marketing has to be is us caring for what we care about loudly?
Learning to Love Trial & Error in Marketing
Expecting perfection and instant results dooms your marketing strategy from the start. Here’s why learning to love trial & error is a much more effective and fun marketing strategy for small businesses.
Triggered By Having to Market Your Business?
What really separates the entrepreneur who is leveling up from the entrepreneur who is bottoming out is the ability to handle discomfort and uncertainty in a healthy way. It starts with feeling safe in your body, so you can listen to the signals it’s sending you.
Marketing While Hangry? Don’t.
Marketing needs to convince your aligned customers that when they buy from you, they will be welcomed, taken care of, & supported. If you’re not even doing that for your own body, you’re not going to be very convincing! Normalize taking care of your body before your marketing.
“Professionalism” Is Killing Your Marketing
Empowered marketing will serve your small business sooo much better than trying to conform to “professionalism.”