Irresistible Marketing Blog
2 Years In: a (Business) Survival Story
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
You ARE The Niche
No need to fit into a niche when you ARE the niche. Who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? Listen to the Irresistible Marketing Pod wherever you get your podcasts for some major inspiration and validation.
The Safe Choice Is Not The Safe Choice
Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.
Your Marketing Needs to Hold The Vision For Your People
The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.
How To Choose Your Brand Colors
Colors are such a fast way to communicate emotion. On this episode of The Irresistible Marketing Pod, Designer Pam Partington takes us through color theory, empowering you to make intentional and clever decisions about your brand colors.