Irresistible Marketing Blog
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
How To Get More Testimonials
A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. Here are 3 simple tips you can adopt today to bring in more rave reviews.
Your Marketing Needs to Hold The Vision For Your People
The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.
3 Easy Ways To Repurpose Old Content
How to still post consistent, quality marketing content- even when you’re not feeling 100%.
Inclusivity Beyond Rainbow Capitalism
How businesses can show- not just tell- queer & trans folks that they’re welcome. Joining me for this discussion is licensed therapist Renae Johnson, who is the founder of Open Space Therapy Collective, a hub for queer & trans mental health based in California.