Irresistible Marketing Blog
You ARE The Niche
No need to fit into a niche when you ARE the niche. Who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer? Listen to the Irresistible Marketing Pod wherever you get your podcasts for some major inspiration and validation.
What is Marketing Confidence Cheerleading?
You don’t have a strategy problem. You have a belief problem. Once you fix the belief, marketing is easy peasy.
The Safe Choice Is Not The Safe Choice
Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.
How To Get More Testimonials
A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. Here are 3 simple tips you can adopt today to bring in more rave reviews.
Your Marketing Needs to Hold The Vision For Your People
The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.