Irresistible Marketing Blog
The Gift on the Flip Side of Fear
Fear is a highlighter path to what we care about... And what if all marketing has to be is us caring for what we care about loudly?
Pain Is NOT the Only Way To Motivate People to Buy
Pain, shame, and fear are overused and overexploited in mainstream marketing. That’s why so many of us find marketing and sales so icky. But DESIRE is a much more powerful and pleasant buying motivation anyway.
So, let’s stop pressing on bruises and start getting people to fantasize about everything that could go RIGHT instead.
Untangling Your Sense of Safety from KPIs
What if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility of your safety to other people- like customers- is why your sales are disappointing in the first place?
Marketing is Confusing for the Body
Surprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty.
Not Growing? Check These 2 Things First
If you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start.