Irresistible Marketing Blog
The Challenge of Simplicity
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
Violent Confirmations
Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you, are just a regular day in the life of operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.
How To Stop a Business Doom Spiral
Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.
How To Build a Magical Membership
Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.
Customers Aren’t “Giving” You Money
The mindset shift you need in order to sell confidently: they aren’t doing you a favor and you aren’t asking for one. Here’s why.